2018/09/23

Good Taste

"Hey, pal; this Black soy sauce is almost expire, can you help?"......one of my friend who traveled and returned from Okinawa, brought this souvenir to somebody and/ or due to whatever reason, it can't be delivered......"Well, my pleasure!"

Ha, ha! the real attraction to me of course is not the content inside, but the package outside. It's always an eye candy for those traditional products' packaging found in Japan; no matter the color, wrapping material used, typography or the "accessories",

Even though the taste of soy sauce is not too special, it was enhanced by the package which creates the favor and aroma of Ryukyu :  

colorful printed fabric of sunshine + 
dry sea weed from the sea under the blue sky + 
natural wood block printing like label and tag......
generations after generations.

Yes! the taste of freshness, pureness and uniqueness. 

The Magic of Packaging Design ! Thanks Kwan.



 

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